Google Ads that gets better every day.

Lopu Advertising manages search campaigns for local businesses, such as restaurants and hotels. Our in-house SEA Command Center monitors each of our 80+ accounts daily — so issues get fixed before they cost money.

Book an intro call See the Command Center →
Command Center live
Spend yesterday€ 2.418+4,1%
Conversions312+7,8%
Open alerts93 critical
  • CONV_DROPAccount A-014 · Restaurantconfirmed
  • BUDGET_EXHAUSTEDAccount A-031 · Caféconfirmed
  • ST_NO_CONVAccount A-052 · Bistroemerging
  • RSA_POOR_STRENGTHAccount A-007 · Hotelemerging
Illustrative example — not real client data.

Everything you need to get found.

From first campaign setup to daily optimisation. No one-size-fits-all packages, but an approach that fits your business and budget.

  • Google Search campaigns

    Keyword research, account structure, responsive search ads and a bidding strategy matched to your goal — bookings, leads or sales.

  • Google Maps & local ads

    Show up first when someone nearby searches for “restaurants near me”. Connected to your Business Profile.

  • Performance Max

    Reach across Search, Maps, YouTube and Display from a single campaign — with tight asset groups and clear exclusions.

  • Conversion tracking & GA4

    Measure what matters: bookings, call clicks, directions and forms. Set up correctly in Google Ads and GA4.

  • Search terms & negatives

    We continuously analyse which searches trigger your ads and exclude waste — backed by data, never blindly.

  • Reporting & advice

    Clear reports focused on the KPIs that matter for your business, plus concrete advice on next steps.

A tailored approach per industry.

A restaurant needs guests for tonight, a hotel bookings for the summer, a local service calls from its area. Google Maps plays the lead role for all of them. These pages are in Dutch.

Our own SEA Command Center. A complete picture every morning.

The Command Center is the in-house software we use to manage all our client accounts. It collects performance data daily, detects problems and opportunities, and turns them into concrete actions — always reviewed by a specialist.

  1. 01

    Collect

    Performance Historian

    Every morning at 06:00 the system retrieves performance per account: campaigns, ad groups, keywords and search terms. History is append-only, never overwritten.

  2. 02

    Analyse

    Intelligence Layer

    17 rules detect anomalies — from an exhausted budget to search terms without conversions. Each alert is classified as noise, emerging or confirmed.

  3. 03

    Prioritise

    MCC Dashboard

    A top 10 of accounts that need attention now, day-over-day and month-to-date comparisons, and a deep dive per account.

  4. 04

    Act

    Action plan & approval

    Each alert gets a 3-step action plan from our playbook library. Changes such as negative keywords are validated first and only applied after approval.

What we detect automatically

  • BUDGET_EXHAUSTED
  • CONV_DROP
  • ROAS_DIP
  • CPA_SPIKE
  • CTR_DROP
  • SPEND_SPIKE
  • SPEND_DROP
  • ZERO_SPEND_ACTIVE
  • ZERO_CONV_WITH_SPEND
  • LOW_QS_KEYWORDS
  • ST_NO_CONV
  • ST_LOW_CTR
  • KW_ZERO_IMPR
  • KW_HIGH_SPEND_NO_CONV
  • AG_DORMANT
  • AG_NO_ACTIVE_ADS
  • RSA_POOR_STRENGTH

Live dashboard

Alerts filterable by severity and classification, account deep dives and direct links to the source data.

Negatives bridge

Prepare negative keywords, validate them in a dry run, and apply them once approved.

Local AI assistant

Action plans are drafted by a language model running on our own hardware. Client data never leaves our network.

Menu bar app

A compact macOS app showing today's spend and top alerts — always one click away.

Technology that sharpens us, not replaces us.

  • Human in the loop

    No autonomous changes to your account. Every change is reviewed and approved by a specialist.

  • History is sacred

    Data is only appended, never rewritten. You always see what actually happened.

  • Local first

    Analysis and AI run on our own systems wherever possible. Your data is never shared or sold.

  • No black box

    Every recommendation is explainable and traceable to data and our playbooks.

Curious what's left on the table in your account?

We're happy to take a look, no strings attached. Send us a message and you'll hear back within one business day.

Email us

Joel Lopulalan

Founder & SEA specialist